Twenty eight days of data. This is what a healthy Organic Search channel looks like when SEO is actually working.
Organic Search became the number one traffic source for this website, ahead of Paid Social, Direct, and Paid Search combined performance in some metrics. 1,433 sessions came in through organic search alone, out of 3,790 total sessions across the entire site. 984 of those sessions were engaged sessions. That means real users, spending real time, actually interacting with the content. The engagement rate from organic traffic sits at 68.67 percent. That is not a small number. Most channels struggle to cross 40 to 50 percent. Organic Search also generated 10,548 events out of the total 24,249 across all channels, making it responsible for close to half of all meaningful actions taken on the site. This is the part most business owners overlook. Traffic that comes from paid ads disappears the moment the budget stops. Organic traffic keeps compounding, month after month, without a spend attached to every click. When Organic Search becomes the top channel and holds the highest engagement rate ...